Write a guest post

Write a guest article for the iTopiks blog

The iTopiks.com Blog offers its readers carefully researched, up-to-date and practical articles on a wide range of topics. We welcome guest contributions that offer clear added value for our target group and meet our high quality standards. Find out here what criteria you need to fulfill to be able to write a guest article for us as a guest author.

Three steps to your guest post at iTopiks.com

Permitted subject areas

Social Media
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Technology
Planet Earth
Science
Energy
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Geopolitics
WordPress
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Education / School
Movies / Series
News
Artificial intelligence

What is a guest article?

A guest article is a post published by an external author on another website. These articles are a great way to share expertise, reach a wider readership and gain valuable backlinks. Guest articles can take a variety of formats, such as how-to guides, opinion pieces, case studies or testimonials.

They are a win-win situation for both parties: The guest author can expand their reach and showcase their expertise, while the website benefits from high-quality and varied content.

Writing a guest article: The advantages

A guest post offers numerous advantages for authors and website operators alike. By sharing your expertise and experience on another platform, you can not only increase your own reach and credibility, but also provide the guest site with valuable and varied content. The most important advantages of guest posts are explained in more detail below.

Greater reach and awareness

By publishing on an established platform, authors can reach a wider audience and significantly increase their visibility. A guest post allows you to get your content in front of new readers who may not have been aware of your own website before.

This can lead to increased visibility and drive more traffic to your own channels in the long term. The greater reach not only means you gain more readers, but also potential customers and followers who appreciate and share your content.

Making valuable contacts and networking

Guest posts provide an excellent opportunity to make valuable contacts and expand your professional network. By publishing on other platforms, you can build relationships with influencers, industry experts and other authors. These connections can lead to future collaborations, projects and even new business opportunities.

Networking through guest posts allows you to strengthen your presence in the industry and establish yourself as a trusted and knowledgeable source. A strong network can have a positive long-term impact on your career and business.

Presenting specialist knowledge and demonstrating expertise

Guest posts are an excellent way to showcase your expertise and experience to a wider audience. By sharing in-depth and valuable content, you can strengthen your credibility and authority in your field. Readers will recognize you as an expert and may seek out your opinion or content more often in the future. This recognition can not only boost your professional reputation, but also open up new opportunities, such as speaking engagements, consulting projects or other forms of collaboration. By regularly writing high-quality guest posts, you will establish yourself as a leading voice in your industry in the long term.

Improve SEO through guest posts

High-quality guest posts offer significant advantages for the search engine optimization (SEO) of your website. By publishing on other sites, you can generate valuable backlinks to your own website. These backlinks are a crucial factor for search engine rankings and help to increase your visibility in search results. Guest posts can improve various aspects of your SEO:

Build backlinks

Backlinks from trustworthy and relevant websites are a key factor for SEO. They signal to search engines that your website is trustworthy and relevant. Through guest posts, you can build targeted, high-quality backlinks that improve your search engine ranking.

Increase domain authority

Domain authority (DA) is a measure of the credibility and authority of a website. By guest posting on established sites that link to your website, you can increase the DA of your own site. A higher DA leads to better rankings in the search results.

More organic traffic

Guest posts can drive additional organic traffic to your website. When readers click on the link to your site, traffic increases, which sends a positive signal to search engines and further improves your rankings.

Targeted placement of keywords

Guest posts give you the opportunity to specifically place important keywords that are relevant to your SEO strategy. These keywords in the guest posts and the links to your site can increase the relevance of your website for certain search queries.

Strengthen brand awareness

Guest posts help to make your brand better known. A strong and well-known brand is favored by search engines, which can have a positive effect on your SEO. Increased brand awareness also leads to more search queries for your brand and improves your visibility.

Traffic from relevant target groups

Guest posts that are published on pages with a similar target group attract relevant traffic. These visitors are more likely to stay on your site longer, which increases dwell time and lowers the bounce rate - both important factors for SEO.

By writing and placing targeted guest posts, you can significantly improve your SEO and benefit from better visibility and more traffic in the long term.

Diverse and varied content

Guest posts offer the opportunity to present diverse and varied content on your website. Guest authors bring fresh perspectives and new topics that expand your content strategy and attract a wider audience. This leads to higher engagement rates, longer dwell time and reduced bounce rate, which has a positive impact on your search engine rankings.

Guest posts from recognized experts also strengthen your authority and credibility. Regular updates through guest posts signal to search engines that your website is active and up-to-date, which also improves your ranking. Diverse content therefore improves the user experience and your SEO performance.

Strengthening brand awareness and branding

A guest post can make a significant contribution to strengthening your brand awareness. By sharing your expertise and unique insights on other platforms, you increase the visibility and reputation of your brand. Readers who see your guest post will associate the quality and added value of the content directly with your brand.

Guest posts allow you to communicate your brand message and values to a new audience. This helps to build a consistent and positive brand perception. A strong brand presence leads to more visits to your website, which in turn improves your SEO.

Through regular guest posts, you can establish your brand as a leading expert in your industry. This recognition not only increases the loyalty and trust of your existing customers, but also attracts new customers who are looking for trustworthy and knowledgeable sources. A stronger brand means better visibility in search results and more overall success for your business.

Where can I find websites where I can write guest posts?

Writing guest posts is a great way to share your expertise, expand your reach and gain valuable backlinks. But how do you find the right platforms to publish your content? There are several strategies and resources that can help you discover suitable websites for your guest posts. Below are some proven methods and approaches to finding suitable sites for your guest articles.

Industry-relevant blogs and websites

Look for blogs and websites that specialize in your industry or niche. These platforms are ideal as they already have an audience interested in your topics. Use search terms such as "your industry + guest post" or "your industry + blog writing".

Online communities and forums

Platforms such as Reddit, Quora and special industry forums can provide valuable information on websites that accept guest posts. These communities are often well connected and can provide recommendations based on personal experience.

Social media

LinkedIn, Twitter and Facebook are great resources to find websites that are looking for guest authors. Follow influencers and experts in your industry and look out for posts and discussions about guest posts.

Guest post directories

There are special directories and databases that list websites that accept guest posts. These directories are often categorized by topic or industry, which makes the search easier.

Networking and recommendations

Use your professional network to get recommendations for websites that accept guest posts. Often colleagues, partners or customers know suitable platforms and can offer valuable insights.

Google search

A targeted Google search can also be helpful. Use combinations of keywords such as "write a guest post", "become a guest author" or "submit a post" together with your subject area.

By combining these strategies, you can find a variety of websites where you can publish guest posts and thus further expand your reach and authority.